The 5 Questions of Strategy Creation

Strategists, Roger Martin and A. G. Lafley, recommend using 5 questions iteratively to create any strategy. The questions — which cascade logically from the first to the last — are as follows:

1. What are our broad aspirations for our organization & the concrete goals against which we can measure our progress?
2. Across the potential field available to us, where will we choose to play and not play?
3. In our chosen place to play, how will we choose to win against the competitors there?
4. What capabilities are necessary to build and maintain to win in our chosen manner?
5. What management systems are necessary to operate to build and maintain the key capabilities?

Reference: https://hbr.org/2010/05/the-five-questions-of-strategy