Strategist, Roger Martin, and former P&G CEO A.G. Lafley say in their book, Playing to Win, that strategy is about choosing to do some things and not other things. This is essentially what wise decision-making is. Wise decision making is choosing to so somethings and not do others in a way that allows the individual to win in life. Seen in this light, decision-making is strategizing. We make numerous decisions every day. These choices (to do some things and not do others) together form our strategy. Our strategy determines our success in life.

In Playing to Win, Martin and Lafley present strategy as a dynamic activity of answering what they call the five questions of strategy. Such activity includes a continuous feedback loop that allows for adjustments as the need arises until the winning aspiration is achieved. This idea of testing/experimentation and continuous improvement is crucial to both effective decision-making and strategy. Viewed in this way, many major decisions are not one time events that are made and the records closed but processes that involved continuous fine-tuning across time until the goal is reached.

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