Negotiation

* Interests and positions are akin to disease and signs and symptoms in medicine. You want to ultimately treat the disease, not the symptoms.   What is negotiation? Negotiation is an attempt to influence or persuade a party toward a desired outcome or agreement....

Persuasion

Negotiation is all about persuasion. And much of life is about negotiation. During a principled negotiation, one must persuade their counterpart to consider choices that will enlarge the pie and make for a win-win negotiation. Aristotle teaches persuasion Source:...
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